September Vogue has arrived. A little over 130 pages of advertisements separate the pages of the table of contents. Now, I’m a girl who likes to eyeball some of the silly ads as much (or more) than anyone, even if it’s just to make fun of them. The Brooks Brothers ads of “inventing the true gentleman and the true lady”? Uh, sure. Because, really, putting your hair in an incredibly tight bun and donning a dowdy skirt suit? Makes you a lady. And as Winston Churchill’s ma said, (I might be paraphrasing here), you can’t be more than a lay-deee (and word has it that old Ma Churchill put the lay in lady). The Roberto Cavalli ad with a woman in a bedazzled evening gown and a head turban (which itself is a sort of an unholy combination of Joan Crawford as herself/Gloria Swanson in Sunset Boulevard and Peter O’Toole in Lawrence of Arabia), driving a 4WD jeep with no windshield? Hilarious. Also, underfed 16-year-olds posing sulkily with $2,000 handbags is, unto itself, pretty amusing. But as much as I enjoy ridiculous advertisements, hundreds of pages of them gets old, fast. Finding the “content” (it’s a fashion mag. It deserves to be in quotes) amidst the ads in not an easy matter. The letter from the editor starts on page 208.
My copy of War And Peace weighs about 2 pounds. September Vogue? Just under four pounds.